BB550 Men's Lifestyle Court Sneaker

The iconic 550 first hit the courts in 1989, instantly leaving its mark across basketball arenas from coast to coast. After its initial run, the sneaker slipped into archives—only to make a triumphant return in late 2020 with exclusive releases. By 2021, it rejoined the main lineup and quickly became a global fashion sensation. With its low-top, sleek profile, the 550 reinterprets the bold, heavy-duty designs of the late '80s, while its timeless leather upper ensures it remains a staple of style across any generation.